ADIC (Alcohol and Drug Information Center) is using different methods    to reduce the attraction of alcohol in youth. Therefore ADIC is trying    different ways to get the attention of the youth and invent novel ways    to deglamourise the image of alcohol.
Fourth Challenge Digital Stories has been end up with a colorful blast  at Galle Face Hotel, Colombo  on march 14, 2012. This event was  organized by the Alcohol and Drug Information Centre  (ADIC) to venture into a trend setting segment on Alcohol and Tobacco  Use.
The intention of having this competition was to get the youth in  critically analyzing the hidden promotions and the hidden agendas of the  tobacco and alcohol industries as expressed through the manipulative  promotions in media. The event captured the attention of well-known Sri  Lankan Stars of various fields. The event was a colourful and  breathtaking entertainment inclusive of music accompanied by the  awarding of certificates for the first 25 digital stories. Pathum Asanga  were adjudged the winner of Digital Stories 2012 and won the first  prize of two weeks in Sweden for a short film training.
Photograph by Shehan   Jude Madushan and Sandun Fernando.

















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