ADIC (Alcohol and Drug Information Center) is using different methods to reduce the attraction of alcohol in youth. Therefore ADIC is trying different ways to get the attention of the youth and invent novel ways to deglamourise the image of alcohol.
Fourth Challenge Digital Stories has been end up with a colorful blast at Galle Face Hotel, Colombo on march 14, 2012. This event was organized by the Alcohol and Drug Information Centre (ADIC) to venture into a trend setting segment on Alcohol and Tobacco Use.
The intention of having this competition was to get the youth in critically analyzing the hidden promotions and the hidden agendas of the tobacco and alcohol industries as expressed through the manipulative promotions in media. The event captured the attention of well-known Sri Lankan Stars of various fields. The event was a colourful and breathtaking entertainment inclusive of music accompanied by the awarding of certificates for the first 25 digital stories. Pathum Asanga were adjudged the winner of Digital Stories 2012 and won the first prize of two weeks in Sweden for a short film training.
Photograph by Shehan Jude Madushan and Sandun Fernando.